When it comes to increasing company sales, the effectiveness and performance of the sales force plays a central role. Increasingly difficult access to physicians, changing needs and the advancing digitalization pose challenges but also opportunities for every pharmaceutical company.  

Our experts help to optimize the effectiveness and performance of the sales force according to the company's individual goals and challenges. At this, we pursue a comprehensive approach that considers rational factors such as targeting and frequency of visits, but also emotional factors.

The sales force is faced with the daily challenge of implementing the sales strategy – without carefully coordinated support from functions such as marketing or business intelligence, mastering these challenges is inconceivable. In fact, silo thinking often predominates instead of collaborative interaction, with noticeable negative effects on sales performance and customer perception.

By developing an overarching strategy, establishing feedback processes and setting common goals, isolated functions can be avoided. Our experts specifically promote mutual understanding of roles and responsibilities and establish tailor-made solutions for better collaboration – so that customer centricity does not remain a theory and competitiveness a wish!