PUBLICATIONS

NEWS FROM THE O&C LAB!

Find out more about our articles on R&D, sales force optimization and digitization in the healthcare industry and get inspired by our ideas and concepts! Our publications deal with currently relevant topics that we encounter in our daily work with our clients. The presented solutions to the challenges are derived from many years of project experience and numerous expert interviews.

The challenge in pharmaceutical R&D

What can pharmaceutical companies do and how can they transform their R&D department in order to deal with declining R&D productivity?

Consequences of the Digitale-Versorgung-Gesetz

What is going to change for the healthcare industry as a consequence of the Digitale-Versorgung-Gesetz (DVG)?

With the DVG, the legislator specifically promotes for the first time digital innovations in medical provision – with far-reaching consequences for all stakeholders.

Pharmaceutical sales force of the future

How will the role of the pharma sales representative change and what effect will that have on the interaction with Healthcare Professionals (HCPs) with respect to its intensity in the individual steps of the HCP journey?

Insurance companies in the digital age

How can insurance companies stay competitive in a changing digital environment and what is required to be successful in the transformation process to become a digital insurer of the future?

Shaping the revolution of healthcare

What are major aspects of the digitalization in the healthcare industry and how can digital capabilities be enhanced based on transformation?